Fashion is a cultural phenomenon with global influence. It reflects the changes in our lifestyles and attitudes, which are influenced by social and significant historical events as well as by media and entertainment. It is not limited to clothes; it also includes hair, makeup and accessories. The fashion industry is a huge multi-billion dollar enterprise. It employs millions of people around the world, from designers and fabric producers, to sales and marketing professionals.
Fashion changes at a breakneck pace. It’s hard to trace how the miniskirt and boots that were popular with teenage girls in England in 1960 made it to Paris fashion shows in less than a year. It is even harder to determine what influences the direction of fashion. It’s a complex process that involves many individuals, from plugged-in consumers to influential media personalities.
In order for a style to be considered fashionable, it must appeal to a large enough segment of the public that it catches on quickly. In the past, the trends set by high fashion houses took years to trickle down to the retail market. Now, with the advent of fast-fashion retailers such as H&M and Zara, it takes only weeks for a new look to be copied and sold in stores.
The popularity of a fashion style is also determined by the way it makes women feel about themselves. Some women want to be the best dressed in their office, while others may use fashion to fit in with their friends. In either case, it’s important to consider the quality of clothing that you buy. You will get the most wear out of a piece that is well-made, fits well and can be worn in different ways.
